Fen Reyes
Founder | Chief Executive Officer | Uncle Sharkii

Fen Reyes, Founder and Chief Executive Officer of Uncle Sharkii®, hails from China. Growing up, she had a front row seat to rapid economic growth and commerce as China opened its borders. Fen’s family has never been a stranger to business. Throughout the decades, the family owned several businesses that spanned various industries, including a furniture factory, a cable line factory, and a family restaurant. Fen often found herself helping her father with the current business of the time. These immersive, hands-on experiences would be the foundation of Fen’s keen business sense.

As she grew, Fen continued to dive into her studies, choosing to learn English. The more she learned, the more of a robust curiosity for world exploration was sparked inside of her, eventually driving her to study abroad in the U.S. and learn a new culture. The future-CEO was eager to take a hold of the American Dream. Graduating from San Francisco State University with a Bachelor of Science degree in Finance, Fen swiftly worked her way through the Financial Industry. She also worked as a Marketing Supervisor and later as a Marketing Director at a large National Financial firm.

Fen brings more than 10 years of experience in the restaurant and hospitality industries to the table. By always working towards leaderships roles, Fen managed and supervised various restaurants and restaurant chains in both Southern California & Northern California. Gaining a wealth of knowledge and experience Fen was able to open and start her own restaurant.

These experiences have allowed Fen Reyes to become a revolutionary and a trendsetter in the industry. Not only with an incredibly strong business and finance background, but also with experiences in marketing directorship and restaurant management.

Eventually following in her father’s footsteps in business, Fen later founded and started each company she created ever since she began doing business full time. It’s this passion, wisdom, and fearlessness that has led Uncle Sharkii® into a largely untouched market in which it’s poised to be one of the most popular healthy fast-food trends of this generation!

Fen currently serves as the Founder & CEO of:

 • Uncle Sharkii LLC – Delaware Series Limited Liability Company.

 • Uncle Sharkii Company Owned Series – affiliated subsidiary of Uncle Sharkii LLC.

 • Uncle Sharkii Franchising LLC – California Limited Liability Company.

 • Uncle Sharkii IP LLC – California Limited Liability Company.

 • USPB Holdings LLC – California Limited Liability Company.

 • Sexy Panda LLC – California Limited Liability Company.

Chasing the American Dream is one of the many driving forces that has led UNCLE SHARKII POKE BAR® into a largely lucrative and untouched market that is poised to be one of the most popular healthy fast-food trends of this generation.